Staying updated with the latest trends is a necessity. The present trends revolve around Digital Marketing, a tool that can either make or degrade your brand value. Well, it doesn’t just affect the marketers, but it is a significant driver for consumer behavior. Traditional perceptions and choices are being overtaken by the western heat, but, the technological advancements and consumer behaviors are coming up with extreme reality checks simultaneously.
In the age of door-to-door deliveries and things being available right at the tap of your fingers, the millennials are completely surrounded by Digital evolution. The innovations and introduction of latest technological trends have resulted in a significant shift in the paradigm of consumer buying behavior. The internet has brought about mammoth changes affecting a plethora of sectors, marketing being the foremost. The internet has become an authoritative source of information for consumers, where you can build trust amongst them, and becoming a platform to showcase or promote brands. The primary measures by which Digital Marketing makes a change in the consumer behavior, can be defined as follows:
Digital Age Empowering the Consumers
The first and foremost reason behind digital marketing creating a diverse change in the purchasing behavior of the consumers, is the digital trends offering a feeling of empowerment to the users. The consumer empowerment on the basis of the digital age can be defined as:
The World is on your Fingertips: The Ease of Accessibility
The ease of accessibility to reach out to any desired product or service with just a click, helps the user build a connection with the virtual world more extensively as compared to the real world outside. Be it heavy rains, scorching heat, or chilling winters; nothing can hamper the shopping mood of a consumer with the recent technological advancements.
The Social Favor: Reviews Making the Purchase Trustworthy
It’s not only the ease of finding desired products at our fingertips that is creating the hype, but it is the fact that consumers get to mingle-up with one another on the pretext of helping other consumers with their experience of the product of service, that lives up to it. In one way or the other, the act becomes an excuse of social building and bonding amongst the users. People making online purchases tend to make decisions based on other people’s reviews; the better the reviews, the stronger the decision making. In such cases, promoting the brand with improvised digital marketing techniques to build brand loyalty amongst consumers helps in increasing sales.
Shopping becomes more Personalized
For a very long time, consumers have a tendency to compare and buy. Walking down a rack in a shopping store with 10 different Shampoo Brands and making decisions after comparing the products on a variety of factors, was certainly the norm. Digital Marketing is the latest comparison cover for the consumers; the stronger the digital marketing game, the higher the consumer sales.
Faster Deliveries and Direct Coordination Approach
Services like next day delivery, hassle-free exchanges, and huge discounts are a bonus to the already shifting paradigm of purchasing. Targeting the required consumer market with the right offers and techniques can help build brand loyalty amongst consumers, which in turn helps in increasing sales. Also, the sellers are themselves becoming the sales marketers by directly promoting their brand in front of the consumers.
The “You buy What You See” Approach
Another important factor that is creating a giant shift in consumer behavior is the “You buy what you see” approach of the consumers. Presently, the entire population is expected to spend around 1/3rd of their lives scrolling through their mobile screens, and that is what makes Digital Marketing a key player in the present consumer world. Digital Marketing helps you reach the target audience in an effective manner. Effective digital marketing approaches to lure target audience helps showcase your brand almost everywhere and using the generic approach, a consumer is expected to visit a product or the seller platform 70% of the time after watching an ad in their feeds repeatedly. The social media presence of a brand helps build a connection with its users instantly and helps develop an ineffable consumer-seller relationship.
The Ever Expanding Evolution
Changes in consumer behavior taking after the recent updates in the digital marketing trends, latest technological advancements, the internet can be defined as an ever-increasing and ever-expanding phenomenon. Digital Marketing has primarily changed the consumer’s perception towards purchasing a product. Targeting the appropriate audience, presenting them with offers that will lure them and showing them the things that they’d love to own, is the primary focus of the digital marketers presently.
Also, these trends have helped improve the online selling and purchasing process, benefitting both the buyers and sellers. Thus, it won’t be wrong to say that digital marketing has positively influenced consumer behavior, taking the ecommerce sector to a whole new level.